About Me
I have spent over 15 years designing products where logic and emotion meet, helping brands earn trust through clear and intuitive experiences.
I have worked with both startups and established companies, leading design from early thinking through final execution.
I believe in thoughtful, purposeful design that does its job quietly and makes people’s lives a little easier.
Skills & Expertise
Brand Identity
I create visual identities that reflect what a brand truly stands for. It begins with understanding the business, its audience, and the tone it needs to carry across different channels. From there, I build the full system: logo, typography, color, layout, and usage rules — all designed to feel cohesive and practical. Every choice serves a purpose. The result is a clear, usable identity that helps people recognize the brand and trust it.
UI/UX Design
I design digital interfaces that are easy to use and built to serve real people. It starts with understanding the product, the context, and the behavior behind each interaction. I focus on structure, flow, clarity, and feedback – everything that shapes how users feel and what they do. The result is an experience that feels solid, intuitive, and built with purpose.
Prototyping
I build clickable prototypes you can actually use. Walk through full flows, test ideas, and share them with your team or clients – all before writing a single line of code. It's the fastest way to catch issues early, save hundreds of hours of dev time, and make sure your business and your customers are on the same page.
Design Systems
Developing scalable design systems with reusable components, tokens, and documentation that ensure consistency across products and teams.
User Research
Conducting qualitative and quantitative research to uncover user needs, behaviors, and pain points. Interviews, surveys, usability testing, and analytics.
SEO Optimization
Implementing search engine optimization strategies to improve organic visibility, drive traffic, and increase conversions through technical and content optimization.
GEO Optimization
Optimizing content and strategies for generative AI search engines and AI-powered discovery platforms to ensure brand visibility in the AI era.
Marketing
Developing comprehensive marketing strategies that align with business goals. Campaign planning, content strategy, and performance optimization.
Project Management
Leading cross-functional teams and managing projects from concept to launch. Agile methodologies, stakeholder communication, and timeline management.
Social Media Management
Creating and executing social media strategies that build brand awareness and engagement. Content planning, community management, and analytics.
Experience
Design & Marketing Director
Led design and marketing initiatives with focus on SEO, digital strategy, and comprehensive brand experiences.
Design Director (Brand, UX/UI, Web)
Owned the full design process across multiple B2B and B2C platforms. Led the redesign of the company's core SaaS platform, improving usability and conversion through iterative UX research and testing. Directed brand evolution, visual identity, and creative direction across all customer-facing channels. Collaborated with cross-functional teams to build cohesive user experiences across web, mobile, and dashboard tools.
UX/UI & Graphic Design Lead
Led a cross-functional team of 30 designers, developers, and strategists to concept, build, and launch digital products from scratch. Built brand identities for clients from the ground up, including logos, visual systems, websites, pitch decks, and marketing materials. Oversaw the design and promotion of B2B and B2C digital products, ensuring strong market fit and user-focused experiences.
Creative Director, UX/UI Engineer
Directed creative vision and UX/UI engineering for digital media projects, combining design expertise with technical implementation.
Web Production Specialist
Collaborated with product managers, developers, and legal experts to create intuitive experiences for document review, case research, and workflow management. Contributed to internal design systems and helped standardize UX patterns across legal research and compliance platforms.
Tools I Use
Claude
GitHub
Figma
Framer
Webflow
n8n