After, Inc. is a leading provider of post-sale solutions for manufacturers and retailers, specializing in product protection, registration, and analytics. The company helps major global brands build stronger customer relationships and unlock new revenue streams through smart warranty programs, service plans, and data-driven insights.
Overview
After, Inc. is a leading provider of post-sale solutions for manufacturers and retailers, specializing in product protection, registration, and analytics. The company helps major global brands build stronger customer relationships and unlock new revenue streams through smart warranty programs, service plans, and data-driven insights.
The Challenge
After, Inc. had a solid technical foundation, but the user experience across its products and brand had evolved at different speeds. The project focused on bringing clarity and cohesion through a refreshed brand, a new web presence, and a more consistent UX and UI across several complex B2B applications serving different stakeholder groups.
The Solution
I led a complete brand overhaul and designed two new websites — one for the parent company and another for its enterprise software suite. I created the UX and UI for multiple B2B applications, including product registration flows, internal dashboards, and warranty management tools.
How It All Came Together
I led a complete brand overhaul and designed two new websites — one for the parent company and another for its enterprise software suite. I created the UX and UI for multiple B2B applications, including product registration flows, internal dashboards, and warranty management tools. I also developed a unified design system in Figma, built data visualizations, and collaborated closely with leadership to align design strategy with business goals, contributing to the company’s successful acquisition.
New visual identity for the company's core product suite. Distinct color systems, typography, and imagery create a clear visual language for each product, helping speak directly to different target audiences while keeping the ecosystem cohesive.
Presentations for Global Brands
I designed and built high-impact presentations tailored for some of the world’s leading brands—crafting clear, visually engaging decks that made complex products easy to understand and impossible to ignore. From concept to final polish, I focused on structure, storytelling, and visual hierarchy to help teams pitch confidently and close faster. Every slide was built to sell.
High-impact presentations for world-leading brands
Impact & Results
The comprehensive redesign delivered significant business outcomes:
- Complete brand overhaul that modernized the company's visual identity
- Two new websites for parent company and enterprise software suite
- Unified design system enabling consistent experiences across all products
- UX/UI for multiple B2B applications including dashboards and warranty tools
- Contributed to the company's successful acquisition through improved brand positioning