Kaigo Health - A New York-based startup

The Company

With an ambitious goal of providing comprehensive healthcare services at affordable rates, Kaigo Health built a network of more than 500 health-related specialists across the country to provide a holistic approach to each client’s unique health profile.

Once you sign up for the Kaigo Premium Healthcare plan, you get a personal assistant who coordinates the work of all your specialists
to ensure a seamless transition to a healthier lifestyle.

The Challenge

We were tasked with improving the strategy, market value, and user experience across all digital channels.

The Approach

Working with Kaigo Health’s management, we developed a digital strategy that included:

• Identifying our target audiences and coming up with detailed personality descriptions
• Finding ways to strengthen and increase the Kaigo community (both contributing specialists and clients)
• Coming up with a plan to design and launch a main website, a client iOS app, a client dashboard, a provider dashboard, landing pages, e-mail blasts, and an integrated CRM strategy across all digital media channels
• Creating the user flow, wireframes, high-fidelity designs, and detailed specifications for all features to be used by the front- and back-end development teams

The Results

After completing a comprehensive revamp of the user experience and providing a clear and detailed digital strategy for promoting services and onboarding new clients and providers, this startup is ready to take off.

We will continue to work with the production team to deploy the new
products and features to help Kaigo Health grow as quickly as possible.