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Notes from the studio.

Short, practical reads on websites, content, and getting found in AI answers. What we learn while doing the work.

November 3, 2026·6 min read

GEO and AEO, explained: how to get found in AI answers

Search is no longer just a list of links. A high-level look at how ChatGPT, Perplexity, and Google's AI Overviews pick their sources, and what to do about it.
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